Can you tell us about Bella Buttercup?
We are two best friends who came together to build our dream: Bella Buttercup. We design and produce high-quality and functional products for parents and their little ones. We pride ourselves on delivering products that are practical yet beautiful for use inside and outside the home.
What inspired you to start your own brand?
We have both always been creative and driven, coming from families who have encouraged us to follow our dreams. A bit of naivety in the beginning, combined with a passion to succeed, saw our vision come alive and continue to grow. Those milestone moments along the way (both big and small) is what keeps us focused, as well as the lovely words from our customers and the pictures of their little ones enjoying our products. Bella Buttercup launched back in 2012 when we started selling our Sorbet Baby Bundles. Fast forward three years and we now have a growing collection with close to 10 different lines. We also produce seasonal collections in new colours to keep things fresh and exciting.
What can we expect to find at the Bella Buttercup stall at One Fine Baby?
A big focus for us this year is our Scandinavian inspired Play Bar – a simple wooden frame with carefully designed hanging toys. It creates a beautiful space for babies to play and be entertained. We have had a remarkable response to this product, which has sold out twice, and look forward to showcasing it further at One Fine Baby. We will also be selling all of our other product lines and look forward to speaking face to face with new and existing Bella Buttercup customers. Are you launching a new product or collection at One Fine Baby?
We have a few products that have only recently launched, which will be viewed for the first time by many of our customers. We are in the process of adding two exciting new lines to our ever popular Play Space and Little Space collection. What inspires your new ranges?
We often look to current trends in children’s interior styling to keep up to date with the desirable colour palettes of the moment. We focused a lot on pastels last year, but have now moved into a deeper, more moody colour palette this season. The overall collection is called Dreamland and the two new colour-ways in the Play Space and Little Space collections are called Dusky Skies and Moody Dreams and have had a great response so far!
Will you be featuring any exclusive product at the One Fine Baby (OFB) Event? We do have a few exciting things that we would love to share first at OFB. We are trying our very best to make this happen and get the timeline bang on! We attended OFB last year in Sydney. We have come such a long way since then, so we are back for more.
Top 5 Bella Buttercup pieces?
Our popular Play Bar has been the biggest star so far, but also very popular is our Play Space, Twin Space, Little Space and Infant Dipped Hangers. We’re all about celebrating Australian motherhood and creativity on child mags blog. What does it mean to you to be an Australian creative, who is also a mother?
It’s a lovely world to be in with so many wonderful baby and children’s products. It’s exciting to wake up each day and do something we are so passionate about. What’s stopping you from doing it?
Is there anything else you’d like to share with other mums who may be trying to combine their lives as creatives, designers and caretakers? Don’t get too lost in the stress or be overwhelmed with the work load. We have a saying we live by at Bella Buttercup which is, “Don’t forget to stop and smell the roses”. We can get so caught up in moments that we can miss great things or opportunities. Bella Buttercup is Chloe Blanchette and Jaimee Masters. Chloe is mum to Eva, 2. They will be featuring their work at this year’s One Fine Baby Fair, Sydney, held at the Australian Technology Park, on 14 and 15 November 2015. To see more of Bella Buttercups collection you can visit their website. You can also follow them on Instagram, Facebook and Pinterest. One Fine Baby is an annual event, which includes a handpicked selection of the best and most stylish vendors in the baby and child-related industries. One Fine Baby emphasises stylish, creative and beautiful ideas in a fun and interactive environment. While parents discover new ideas to love, children will be kept entertained with craft activities, play areas and a petting zoo – a brilliant day out for the whole family. To learn more about One Fine Baby head to their website or follow them on Instagram, Facebook and Pinterest.
Don’t forget to mark these One Fine Baby event dates in your diary…
MELBOURNE: 17 and 18 October, Royal Exhibition Building, Carlton Gardens.
SYDNEY: 14 and 15 November, Australian Technology Park
Interview: Jenna Templeton / Photography: Chloe Blanchette