kirsten powell, heart me

Meet Australian mum Kirsten Powell of Heart Me

Filled with handmade bonnets, playsuits, rugs and more, heart me is a beautiful online store run by mum of two, Kirsten Powell. child mags blog asked Kirsten about her life as a stay-at-home mum and what drives her creativity. 

Going back four years, before I had kids, seems so long ago now. Back then, I would normally go to my 9 to 5 job during the week and then hang out with my husband and sometimes our friends.

Things got really busy once the kids came along. I work from my home studio, so I get the kids ready first thing in the morning and attempt to get some house jobs done before I head into my studio to get as much sewing started as possible. The girls love to run around the yard as I pop in and out to see them. At night, I answer my emails and the lists are made for the next day. It’s a busy, full on day. Meet Australian mum Kirsten Powell of Heart Me

At times I feel like I lose who I am. Dealing with nappies and screaming kids all day can make you feel that way, so I like to have an creative outlet I can be ‘me’ with. I’m blown away by the love I feel for my children. They’re a special little piece of me and I love just watching them play and interact.

Meet Australian mum Kirsten Powell of Heart Me

Before I was pregnant, I wish I’d known about the up-all-hours-of-the-morning thing. And how old being a parent really makes you feel.

Being open minded (and trying to stay calm) helps me parent well. Sometimes life tests you: you have one child demanding their breakfast and saying no to everything suggested while the other is helping themselves, and you now have cereal and spilt milk all over the floor. This eventuates into two crying kids, the coffee’s gone cold, you’re running late and the kids are still starving. It can be testing at times, but I try to remember to stay calm and have a giggle at the craziness.

Meet Australian mum Kirsten Powell of Heart Me

The best parenting advice I’ve been given is from my mum. She always reminds me that “They are only little once,” which makes me soak up every little minute we have, as it just passes by so quickly.

heart me started as a little outlet for myself. Something that let me unleash my creative side. Since I can remember, I was always the crafty little girl. I loved to bead, draw and make fashion clothing in high school. I wanted to create a unique and different look on baby fashion and wares. I really wanted to stand out and be my own and put a lot of thought into my creations.

The best advice I have been given is to take the risk – if it’s something you believe in, make it work.

Sewing has been something I always played around with as a child. I was driven to create special little items for the kids. It’s so pleasing to see something you’ve created. Meet Australian mum Kirsten Powell of Heart Me

The drive to be unique pushes my creative output. I like to look at adult fashion and try to create something that’s fun for kids. My kids have been a huge inspiration for a lot of new ideas I’m dying to play with – seeing them run around and play together has opened up a whole new level of thought. I get a few days where I enjoy being creative and have some time to myself, which I believe is important, but on the other days I let the girls play with my pile of fabric scraps and they love to do little ‘jobs’ for me.

It all comes down to planning. It’s very important to me to make sure I’m still spending quality time with my girls, especially at this age.

Meet Australian mum Kirsten Powell of Heart Me

If I were to give advice to other mums, I’d say it’s all about finding your perfect balance between home life and your creative outlet. We’re all different, you just have to focus on what you want and set yourself up in a routine that supports this.

Meet Australian mum Kirsten Powell of Heart Me

Having a small business can be challenging. Being a stay-at-home mum can be mentally challenging. But they are both so rewarding. Sometimes we have to get through hard parts to get to the good bits, but it’s all worth it if you enjoy what you’re doing.

28-year-old Kirsten Powell is a stay-at-home mum and business owner of She lives with her husband and kids, Mila, 4, and Anna, 2, in Queensland. Check out her website to see her beautiful wares and follow her on Instagram to stay updated. 

Interview: Bron Bates / Photographs: heart me luv Instagram, including photos featuring Olive from Rachael.